Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (0986079308)

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The advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem". Once the problem is understood, then the author offers corrective solutions. The book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Product details

• Format Hardback | 256 pages
• Dimensions 156 x 234 x 18mm | 454g
• Publication date 15 Sep 2015
• Publisher LID Publishing Inc.
• Publication City/Country New York, United States
• Language English
• Edition Statement 2nd ed.
• ISBN10 0986079308
• ISBN13 9780986079306
• Bestsellers rank 521,516

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